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Dr. Krish Mantripragada, Director of SAP RFID Product Management
Dr. Krish Mantripragada is the Program Director and Global Lead for RFID at SAP responsible
for solution and technology strategy, solution definition and rollout of a broad range of
Auto-ID enabled solutions across multiple industries and applications
Dr. Mantripragada has over ten years of experience in Supply Chain Management, Product
Lifecycle Management and Manufacturing across enterprise software, industry and academia.
He has held management and research positions in companies like i2 Technologies, Agile
Software, and United Technologies and has worked with numerous large companies worldwide.
Dr. Mantripragada holds a Ph.D in Mechanical Engineering from Massachusetts Institute of
Technology and specializes in the areas of supply chain management, Product Design and
Dynamic Systems. Dr. Mantripragada obtained his B.Tech in Mechanical Engineering from
the Indian Institute of Technology, New Delhi.
Topic: RFID and Beyond: Transforming Enterprises and their Business Networks
Abstract:Enterprises and their business networks are increasingly being forced
to be responsive and adaptive to compete effectively in a constantly changing business
environment. These networks, plagued by opacity in information, have traditionally operated
in open loops with incomplete knowledge of the state of the network and information lags
between trading partners. Now, enterprise business networks are undergoing a fundamental
transformation in the way they "sense and respond" to changing business conditions. RFID
is the catalyst triggering this transformation. This presentation will highlight the
transformational capabilities of RFID and Sensor Technologies ; draw examples from how
companies are already deploying RFID today and provide a look into what's in store for
the future.
Dr. Richard Swan, CTO, T3Ci (Also EPCglobal EPCIS working group co-chair)
Dr. Richard Swan is the CTO and co-founder of T3Ci. Immediately prior to forming T3Ci,
Richard was Technical Director for Auto-ID at SAP. At SAP, Richard created and led the
team that established SAP as an early leader in responding to the opportunity with RFID.
These projects included a joint pilot with Procter & Gamble and a major retailer that
tracked cosmetic products at a fine grain level from manufacturer to store shelf and
closed the loop with an adaptive supply chain driven directly from consumer demand.
Another pilot application was with Metro, Europe's largest retailer. This includes
tagging of most dry goods at the case level and three different smart shelves at the
item level. This project won the Wall Street Journal's 2003 Innovation Award. Richard
was appointed by SAP's internal Executive Board to lead the technical product strategy
for RFID.
Richard was also Vice President of VLSI Test Systems at Megatest Corporation (now Teradyne)
where he led the development of an industry leading "tester-per-pin" architecture system
adopted by leading semiconductor companies including IBM and Texas Instruments. Richard
led Digital Equipment Corporation's (now HP) Western Research Laboratory and created DEC's
Network Systems Lab.
Richard has a BS from the University of Essex in England and a Ph.D. in Computer Science
from Carnegie-Mellon University.
Topic: RFID Analytics - The Art and Science of Getting Value from RFID
Abstract: There is a long chain of dots that must all connect before industries investing
in cross-enterprise RFID can gain a clear benefit. Getting the tag to be read, while difficult,
is one of the best understood steps towards value. We will review questions such as: Which
problems are being addressed by RFID? What are the standards based infrastructure elements that
must be in place to realize benefit? What language do you use to describe a step in a supply chain?
What are some of the pitfalls in interpreting RFID reads inside a retailer? Which are the applications
that are gaining traction in real world, large scale cross enterprise RFID applications?
Richard Bravman, Chairman & CEO of Intelleflex Corporation
Richard Bravman joined Intelleflex Corporation, "The Intelligent RFID Platform Company," in
September of 2005 as its Chairman and CEO. Earlier, Bravman had a distinguished 25-year career
at Symbol Technologies, Inc., serving most recently as its CEO and Vice Chairman. He joined Symbol
as a 5-person start-up and played a central role in multiple stages of organization growth,
renewal and strategic transformation. His career spanned the growth of Symbol as it evolved to
a global leader in its field: an S&P 500 NYSE-listed company with over 5500 associates.
His hands-on and leadership experiences, spanning upside / growth and turn-around challenge scenarios, include:
Strategic expansion up an industry value chain;
Major acquisition and merger planning and execution;
Development, defense and leveraging of IP portfolios;
Global expansion of business footprint;
Ecosystem development (sourcing, go-to-market and strategic partnering);
Strategic business planning;
Corporate turn-around and cultural renewal;
Leadership team building;
Corporate governance design;
Financial strategy and public and private investor relations.
In addition to his senior executive experience, Mr. Bravman has held general management and functional
leadership roles in teams responsible for product development, IP portfolio management, marketing and
business development, and sales and systems integration.
Bravman serves on the boards of several early stage technology companies. He holds a BS in computer
science from the State University of NY at Stony Brook.
Topic: Next Generation RFID: Beyond the Wireless Barcode
Abstract: Earlier generations of RFID technology broke the line-of-site and read-only restrictions of
bar coding, and opened up new application possibilities. But more recent work has radically expanded
RFID's horizons, by adding large stores of user read / write memory, robust and very long range reading
and writing capabilities, multi-protocol standards-based interoperability, location finding, sensor
capabilities... and more on the way. In this talk, we'll explore current trends in the technology and
their implications for applications today and tomorrow.
Jeff Jacobsen, President of Applied Wireless Identifications Group, Inc (AWID)
On February 17th, 2003, Mr. Jacobsen became President of Applied Wireless (www.awid.com). Applied is
focused on the development of lower cost higher performance Multi-RFID protocol (EPC, ISO, EM Micro,
Philips U-Code, etc.) RFID tag readers with improved digital antenna technology. Prior to joining
Applied, Mr. Jacobsen was the founder, CEO & President of Alien Technology Corporation, a leader in
low cost RFID tag development and IC assembly. Mr. Jacobsen is a active leader in the MIT Auto ID C
enter Consortium, now called EPC Global and operated by the UCC and EAN. Mr. Jacobsen has contributed
to the current accelerated growth of the RFID industry and the global adoption of the Electronic
Product Code (EPC), the fastest growing RFID supply chain and logistics standard. In December 2002
Mr. Jacobsen completed the world¡¦s largest RFID tag contract with The Gillette Company for 500
million RFID tags.
Prior to Alien Technology, Mr. Jacobsen has been involved in three high tech start-up companies
Kopin Corporation, ZyMos Corporation and ILSI; all three companies went public through an initial
public offering on NASDAQ. Mr. Jacobsen received a BBA from the University of Texas at Austin with
two majors and currently holds 35 US patents in IC Design, IC Assembly, Antenna fabrication and
advanced Roll-to-Roll manufacturing technologies.
Topic: What's Required to Produce a Global Reader - Which can be sold in any geographical region and readers any tag?
Abstract: RFID users must first invest in reader hardware and continue to re-invest and
upgrade their reader systems, long before the other areas for RFID investment listed above begin
to scale profitably. UHF reader development and manufacturing presently offers the opportunity to
scale an RFID hardware company's size and market share through existing world-wide high volume
printed circuit board assembly facilities. Continuous company growth and scalability can be
achieved through improved reader performance, reduced hardware cost, a single global hardware
platform, and providing intelligent Geo-regional specific reader software modules. Additional
intellectual property (Patents) opportunities will become obvious through the reader - IC
integration process. UHF reader scalability is achievable for the next few years through
printed circuit board level integration. IC chipset integration provides differentiation and
a migration path for continuous company revenue scalability into the future. Unlike other
areas of RFID investment, currently there are no large, dominate, UHF RFID reader manufacturers
at this time. Even the largest most widely accepted leader of the UHF reader industry at this
time Symbol Technologies, still has significant reader hardware and manufacturing cost limitations
to overcome. Relative to the current growth of the RFID industry and the global need for ¡§Regionally
Specific¡¨ UHF RFID reader hardware, the UHF Reader market leadership is still up for grabs.
What will it take to introduce a single global reader platform that offers embedded software
reconfigurablility, is frequency agile between 400MHz and 1GHz, reads any tag ( passive,
semi-passive or active) and is designed from scratch to be further integrated into a 3 to 4
IC chip set?
Thomas H. Lee, Professor of Stanford Microwave Integrated Circuits Laboratory
Thomas H. Lee received the S.B., S.M. and Sc.D. degrees in electrical engineering, all from the Massachusetts
Institute of Technology in 1983, 1985, and 1990, respectively.
He joined Analog Devices in 1990 where he was primarily engaged in the design of high-speed clock recovery
devices. In 1992, he joined Rambus Inc. in Mountain View, CA where he developed high-speed analog circuitry
for 500 megabyte/s CMOS DRAMs.
He has also contributed to the development of PLLs in the StrongARM, Alpha and AMD K6/K7/K8 microprocessors.
Since 1994, he has been a Professor of Electrical Engineering at Stanford University where his research focus
has been on gigahertz-speed wireline and wireless integrated circuits built in conventional silicon technologies,
particularly CMOS.
He has twice received the "Best Paper" award at the International Solid-State Circuits Conference, co-authored
a "Best Student Paper" at ISSCC, was awarded the Best Paper prize at CICC, and is a Packard Foundation Fellowship
recipient.
He is an IEEE Distinguished Lecturer of both the Solid-State Circuits and Microwave Societies. He holds 35 U.S.
patents and authored The Design of CMOS Radio-Frequency Integrated Circuits (now in its second edition), and
Planar Microwave Engineering, both with Cambridge University Press. He is a co-author of four additional books
on RF circuit design, and also cofounded Matrix Semiconductor.
Topic: RFID: Promise and Challenges
Abstract: Looking beyond the breathless hype, it is clear that RFID presents numerous thorny
challenges. One common one is that "RFID" means different things to different people. This fuzziness
has led to muddled discussions and contradictory conclusions, as evidenced in the widely disparate
market projections published by equally credible sources. Active and passive tags, for example,
have radically different application targets and technical limitations. Likewise, HF and UHF tags
(for example), whether active or passive, differ in significant ways. This talk will begin with a
brief overview of various categories of RFID devices and their histories. Overlaying their
characteristics and limitations on a collection of putative applications allows a rapid
identification of opportunities, challenges and fatal flaws.
Keith Cotterill, President and Founder of Bonsai Development Corporation (BDC)
Keith Cotterill is a serial entrepreneur with extensive financial, technology, and strategy experience with
Silicon Valley application companies. Since founding BDC in early 2004 he has developed business in the USA,
Europe, Mexico and China; and engaged in pilots in multiple industries: manufacturing, retail, pharmaceutical
and finance. Keith has worldwide experience of sales, business development, and rollout of new products in
new markets and has worked at Oracle, SAP, Netscape and Commerce One. In 2002 he was part of the founding
team at Webify Solutions, a Web Service Application company recently sold to IBM. Keith is an Oxford
Philosophy graduate and a Chartered Accountant.
Topic: RFID: Where's the Network? And where's the Money?
Abstract: RFID has huge potential but today, few people are making money.
We founded our RFID software company in early 2004 to explore a missing link in the RFID world - truly
distributed data capture and applications based on an RFID Information Network. We have built multiple
pilots in several industries, looking for the right network and we now believe we have found it.
My presentation will explore BDC¡¦s real-life projects and industry experience to share our lessons and findings in a challenging sector.
Dr. Richard Zai, CTO, Adept Identification Technologies
Dr. Richard Zai is CTO and co-founder of Adept Identification Technologies that specializes in the
areas of radio frequency identification (RFID). From 1987 to 1997, Richard was a manager and research
staff member at IBM Watson Research Laboratory where he was instrumental in developing a high-performance
2.45 GHz RFID reader and the fastest 3DOF robot system in the world. He specializes in architecting and
delivering technology solutions in the areas of RFID, wireless communications, and robotics. Richard
receives his Ph.D. degree from the University of Wisconsin-Madison and holds 12 US patents.
Topic: Applications of Active RFID Systems in the Home Care Environment
Abstract: This presentation describes an active RFID system, based on ZigBee technologies, capable of both
identification and location tracking. Application scenarios of using sensors and the ZigBee network
in the home care environment will be explored. According to the survey conducted by Center of Aging
Services Technologies (CAST), 95% of elder people fear of falls without receiving timely help. We
will discuss the challenges in using sensors and wireless networks to provide non-intrusive detection
of a person's falls. In addition, the sensor and location data can give caregivers useful indicators
to provide early, preventative help.
Dr. Jimmy Li, Deputy Director, Inititative Office for Government RFID Applications,
Ministry of Economic Affairs, Taiwan, and Advisor, IDEAS, III, Taiwan
Dr. Jimmy Li serves as a technology advisor to Institute of Information Industry, a key IT research
institute in Taiwan and technology think tank to Taiwan government.
In these capacities, Dr. Li is assisting Taiwan government to define the strategic development plan
for the emerging RFID industry, and initiate government RFID applications to stimulate applications
in private sectors. Dr. Li is also leading an R&D team to develop an integrated software platform to
facilitate future RFID-enabled application development and integrations. He is also building a
comprehensive integration laboratory and solution promotion center for RFID technology testing,
development and integration.
Previously, Dr. Li worked a few hi-tech or startup companies in Silicon Valley, such as Sun, Borland and
Transcast. Dr. Li received his Ph.D. degree in Industrial Engineering from Purdue University.
Topic: RFID in Taiwan
Abstract: According to ABI Research's estimate, the worldwide market for RFID will reach 37.3
billion USD in 2011. This is a great new business opportunity. Taiwan government has paid attention to the
importance of this new technology on adding not only new value to the existing industries in Taiwan,
but also opportunity to create solutions to meet market demands. With the established infrastructure
in high quality hi-tech talent pool, and ICT as well as semiconductor industries, Taiwan can be a key
player in the FRID solution providing and usage.
This talk will outline the current status of RFID technology industry and usages in Taiwan and the
government strategy to stimulate the industry development. Taiwan government has setup multi-year
plan to proactively conduct RFID pilot projects that will lead to major deployments in a number key
public sectors. The main goal is to stimulate industry investment in both R&D and adoptions. It
also welcomes international companies participation and collaboration to speed up the process.
Dr. Elmer M. Hsu, VP & General Director of RFID Technology Center, ITRI, Taiwan
Education:
1974 Ph.D., Mathematics & Statistics, University of Louisiana, Lafayette, USA
1971 M. S., Mathematics & Statistics, University of Louisiana, Lafayette, USA
1965B. S., National Chung Hsing University, Taiwan, 1965
1992-1993 Executive Management Class, University of Southern California
Professional Experience:
1998-2000 Senior Director, Six Sigma Program,Hughes Space and Communications Co.
1981-1998 Vice President/Executive Director Hughes Radar and Communications System Company
1980-1981 Chief Statistician, Air Products Company
1974-1980 Program Manager, Lockheed Electronics Company
1976-1978 Associate Professor (part time), University of Houston
Topic: Creating New RFID Industry in Taiwan: Strategies and Technologies
Abstract: This presentation is an introduction to ITRI's role in establishing the RFID (radio
frequency identification) industry in Taiwan. RFID is an identification technology with basic components
comprising of a tag, a reader, and an application system. The tag, usually attached to packaged goods one
desires to track, contains a unique ID code, and it communicates this ID information to the reader
automatically and wirelessly. The application system is the software used to manage the data collected
by the reader. This data becomes value-added information when leveraged appropriately in a commercial
operation. By itself, RFID is only an enabling technology. Initially, tracking mandates from the world's
largest retailer, Walmart, and the US Defense Department have driven economic demand for RFID systems.
An integrated RFID system has economic and societal value when applied to appropriate situations such as
for (1) security and safety, (2) pedigree tracing, and (3) supply chain management and etc.
Strategies pursued by ITRI to establish leadership position in RFID technology and application development
include (1) leveraging international collaborations, (2) leveraging government funding, (3) establishing an
RFID infrastructure through the use of corporate alliances, (4) reserving bandwidth (922 to 928 MHz) in Taiwan
for RFID applications, and (5) establishing a RFID test and performance evaluation center. From a technology
development perspective, ITRI's success extends beyond RFID microchip and reader design. Other engineering
projects currently being pursued at ITRI for associated RFID value-added technology involve a wide range of
topic areas from integration of tag with sensor, to miniaturization of reader to Secure Digital Input/Output
1(SDIO), then to system-on-a-chip for mobile device to enable the ubiquitous mobile service.
The long-term goal is to create a respected international brand that will allow Taiwanese RFID solution providers
to climb the global value chain. Our technology development successes have powered an overall leadership strategy
to create and support a local industry cluster. ITRI is instrumental in the direction of the Taiwan RFID Strategic
Alliance, a group of 180 companies. Grouping local industry in the alliance by technical strengths, ITRI has been
able to focus matching government matching funds to stimulate local industry participation in strategic areas.
As a first step in creating a global RFID brand, this infrastructure development strategy has allowed us to
incubate, and to commercially spin-off, a RFID solutions provider company. This inspires local entrepreneurial
innovation, as well as creates an entity that demonstrates immediate economic value and viability. In conclusion,
we believe that our strategies will lay a solid RFID infrastructure foundation in Taiwan. This technical and
economic investment will support the emergence of a local brand that can grow to eventually become a global
top-tier RFID solutions provider.
Thomas Odenwald, Director of SAP Research
Thomas Odenwald is located at SAP Labs Palo Alto, California and heads up the global Smart
Items research program within SAP Research. His area of responsibility includes Auto-ID,
sensor networks and embedded systems and their impact and value for future enterprise
service architectures. Thomas has gained valuable experience working with the Hass School
of Business, at the Univesity of California, in Berkley, and Stanford University. Prior
to joining SAP Research, Thomas oversaw a variety of different research and development
groups in Palo Alto, Germany and India. He has a strong background in standard software
development and business applications, with a focus on discrete industries. Thomas holds
a Masters Degree in Economics and Computer Science from the University of Karlsruhe,
Germany.
Topic: Smart Item - An Advanced RFID Application
Abstract: A "Smart Item" is a device that is able to provide data about itself or the object it is
associated with and can communicate this information to others. Enabling technologies for
smart items include embedded systems, wireless communication, sensor networks, and radio
frequency identification (RFID).
SAP Research aims at creating a holistic, service-oriented 'Smart Items' architecture for
the seamless integration of real-world data and events into enterprise software that efficiently
exploits the capabilities of these technologies, to provide organizations with a significant
competitive advantage.
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